Privacy Policy
How RVA Racking and Alliance Material Handling, Inc. collect, use, and protect your information.
Effective Date: May 18, 2026
1. Who We Are
RVA Racking is a marketing brand operated by Alliance Material Handling, Inc. ("Alliance," "we," "us," or "our"), a nationwide material handling and pallet racking services company headquartered in Jessup, MD. All sales, contracts, and invoicing for services offered through this website are handled by Alliance Material Handling, Inc. Installation and on-site services may be performed by Alliance personnel or authorized local subcontractors operating under Alliance's supervision.
This Privacy Policy describes how Alliance collects, uses, and shares personal information from visitors to rvaracking.com (the "Site").
2. Information We Collect
We collect the following categories of information:
- Information you provide via contact forms: name, company name, email address, phone number, project details, and any other information you choose to include in your message.
- Automatically collected information: IP address, browser type, operating system, referring URL, pages visited, time spent on pages, and UTM campaign parameters.
- Cookie and analytics data: via Google Analytics 4, including anonymized identifiers and aggregated usage statistics.
3. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide requested quotes, estimates, or service information.
- Contact you by phone, text message, or email regarding your inquiry or our services.
- Provide, maintain, and improve our services.
- Measure and analyze website performance and marketing effectiveness.
- Comply with legal obligations and enforce our rights.
4. Communications and Consent
When you submit a contact form on this Site, you consent to be contacted by Alliance Material Handling and its representatives by phone, text message, or email regarding your inquiry, including potentially via automated dialing systems or pre-recorded messages. Standard message and data rates may apply.
Consent is not a condition of purchase. You may opt out at any time by replying STOP to any text message, clicking unsubscribe in any email, or contacting us directly using the information at the end of this policy.
5. Third Parties We Share Information With
We share information with the following categories of service providers:
- Web3Forms — processes contact form submissions and delivers them to us via email. Their privacy policy is available at web3forms.com/privacy.
- Google Analytics 4 — provides website analytics. Information collected by Google is governed by their privacy policy at policies.google.com/privacy.
- Cloudflare — provides website hosting and content delivery. Their privacy policy is available at cloudflare.com/privacypolicy.
We do not sell your personal information to third parties for monetary consideration.
6. Cookies and Tracking
This Site uses cookies and similar tracking technologies for analytics (via Google Analytics 4). You can disable cookies through your browser settings, though some Site features may not function correctly without them. You can also opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
7. Data Retention
We retain contact form submissions and related correspondence for as long as necessary to respond to your inquiry, provide requested services, and maintain business records — typically up to 7 years for completed transactions, consistent with our recordkeeping obligations. Analytics data is retained per Google Analytics' default settings (typically 14 months).
8. Your Privacy Rights
Depending on your state of residence, you may have specific privacy rights, including the right to:
- Know what personal information we have collected about you.
- Request access to or a copy of that information.
- Request correction of inaccurate information.
- Request deletion of your personal information.
- Opt out of the "sale" or "sharing" of your personal information (we do not sell personal information).
- Not be discriminated against for exercising these rights.
Virginia residents have specific rights under the Virginia Consumer Data Protection Act (VCDPA). These rights are also available under the California Consumer Privacy Act (CCPA/CPRA), Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, and other applicable state laws. To exercise any of these rights, contact us using the information below. We will verify your identity before processing your request and will respond within the timeframes required by applicable law (typically 45 days for VCDPA requests).
9. Children's Privacy
This Site is intended for business customers and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Site, please contact us so we can delete it.
10. Security
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Effective Date" above. Material changes will be highlighted on the Site. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.
12. Contact Us
For questions about this Privacy Policy or to exercise your privacy rights, contact:
Alliance Material Handling, Inc.
Operating as RVA Racking
Phone: (804) 602-7764 (RVA Racking)
Email: [email protected]
Corporate phone: (866) 264-5438
Website: alliancemat.com
